Kirshbaum Associates Inc., located on New York's Upper West Side, has built an enviable reputation as a highly personalized Artist Management and Public Relations office that represents a select and distinguished roster of artists. The company specializes in press campaigns and programs for the arts – particularly those supporting classical musicians, ensembles, and institutions – and in managing the robust international careers for many of today’s most acclaimed classical musicians. Kirshbaum Associates takes great pride in booking and managing the concert schedules – locally, nationally, and worldwide – of a highly diverse roster made up of both outstanding emerging artists and established luminaries of the classical world.
In 1980, Shirley Kirshbaum opened an office with one part-time employee. At that time, it was her philosophy to balance office staff with artists in such a way as to enable ongoing personal interaction. Today, that equation still holds true; all aspects of management, booking, servicing, and public relations are carried out by only a handful of employees who are fully aware of each artist's special needs and engaged in finding new opportunities for them. The artists who join our roster are selected on talent, depth of character, and a desire to work on exciting and innovative projects. It is a privilege to be a part of a team representing the highest standards of artistry.
The Kirshbaum Associates environment is one of collaboration and trust between the artist and our team of booking managers. Through consistent networking with concert presenters, orchestras, opera companies, and festivals nationally and internationally, we work toward expanding the availability and exposure of our artists to exciting, prominent, and new markets.
Our publicists work closely with our artists to stay abreast of forthcoming projects, while thinking creatively about the means and outlets to maximize their presence in every medium of the press. We utilize streamlined digital, social, and print materials to engage writers, journalists, and producers of mainstream and arts-centric media, with whom we maintain longstanding and productive relationships.
Kirshbaum Associates frequently assists artists and presenters with targeted marketing outreach plans that include advertisement placement, logo design, image and photography, and social media strategy. We coordinate our efforts with marketing experts to ensure well-executed advertising that complements a strong public relations campaign, maximizing sales and public awareness.